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Columnists

  • Establishing Vietnam’s Buon Ma Thuot as a global coffee capital

    Vietnam’s coffee industry is currently limited by the focus on exporting raw material with low value, and that the reputation of Vietnam’s coffee does not match its stature as one of the world’s largest coffee exporters. Read More...

  • Seven initiatives for the global coffee industry

    The globalised world needs to “re-think, re-shape, and re-operate” under the guiding principle of sustainable development, centred on a Green Economy and a Knowledge Economy. Read More...

  • How can local Davids win over global Goliaths

    There is a paradox that exists in the coffee industry, that leading global brands typically don’t come from countries where coffee is grown. These ‘Goliath’ brands and products are so powerful, they even dominate markets in origin counties. Read More...

  • Four principles for developing coffee growing nations

    As the largest producer of Robusta coffee, it’s always seemed strange to me that Vietnam is less known around the world as a coffee powerhouse. Read More...

  • Increasing value in the coffee industry

    Vietnam reached a milestone in 2012, as the world’s leading coffee exporter for the calendar year. The country exported an astounding 1.7 million tonnes of coffee, generating revenue of around US$3.6 billion for the country’s coffee industry. Read More...

  • Building a national coffee cluster in Vietnam

    Over the past few years, Trung Nguyen, which is the largest coffee roaster in Vietnam, has been collaborating with some of the world’s top experts to build a National Coffee Cluster in Vietnam. Read More...


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