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Establishing Vietnam’s Buon Ma Thuot as a global coffee capital

From the October 2013 issue.

Vietnam’s coffee industry is currently limited by the focus on exporting raw material with low value, and that the reputation of Vietnam’s coffee does not match its stature as one of the world’s largest coffee exporters.

In recent years, Trung Nguyen has proposed many initiatives to promote the coffee of Buon Ma Thuot – the capital of Vietnam’s chief coffee region, Dak Lak – to the world.

I feel that Vietnam’s coffee industry is currently limited by the focus on exporting raw material with low value, and that the reputation of Vietnam’s coffee does not match its stature as one of the world’s largest coffee exporters. This limits the long-term economic benefits for our coffee farmers.

I want our coffee to carry with it to the world the fascinating cultural values of the people and the land that produced it. I want to put not just Vietnamese coffee, but Vietnam’s coffee culture, on the map. I also want to make the Dak Lak province an international role model of sustainable and community-friendly economic development.

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