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Four principles for developing coffee growing nations

From the August 2013 issue.

As the largest producer of Robusta coffee, it’s always seemed strange to me that Vietnam is less known around the world as a coffee powerhouse.

As the largest producer of Robusta coffee, it’s always seemed strange to me that Vietnam is less known around the world as a coffee powerhouse.

It might have something to do with the fact that our producers only receive between 7 to 10 per cent of the profits from their final product.

It’s a story that’s all too well known in the industry. Procurement standards in coffee trading and branding power have meant that producers have limited tools to increase their share of the profits. Without the same access to advanced information technologies as developed countries, producers find themselves in ‘the coffee paradox’: they are the foundation of the entire coffee industry, yet are the most vulnerable link in the chain.

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