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Increasing value in the coffee industry

From the August 2013 issue.

Vietnam reached a milestone in 2012, as the world’s leading coffee exporter for the calendar year. The country exported an astounding 1.7 million tonnes of coffee, generating revenue of around US$3.6 billion for the country’s coffee industry.

Vietnam reached a milestone in 2012, as the world’s leading coffee exporter for the calendar year. The country exported an astounding 1.7 million tonnes of coffee, generating revenue of around US$3.6 billion for the country’s coffee industry.

Although impressive, I believe that these sales figures represent only a fraction of our potential. By adding value, Vietnam could soon be looking at a US$20 billion coffee industry. This level of income could achieve astounding success in improving the lives of coffee farmers, and the development of the Vietnamese economy as a whole.

To do so, I propose the following six goals. These goals were first presented at the Coffee Outlook 2013 conference, that took place during the 4th Coffee Festival 2013 in Buon Ma Thuot, Vietnam’s coffee capital, where 50 per cent of the country’s coffee is grown.

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