GCR linkedin Logo

Seven initiatives for the global coffee industry

From the August 2013 issue.

The globalised world needs to “re-think, re-shape, and re-operate” under the guiding principle of sustainable development, centred on a Green Economy and a Knowledge Economy.

Mankind is facing a globally integrated crisis. This crisis is getting more and more uncontrollable and unpredictable. The globalised world needs to “re-think, re-shape, and re-operate” under the guiding principle of sustainable development, centred on a Green Economy and a Knowledge Economy. This is an irreversible trend.

The latest global economic forum has once again reinforced this trend. The coffee industry can play a big role in this transformation. The coffee trade is global in nature, worth billions of dollars with 2.5 billion consumers worldwide. In it’s own way, the coffee industry relates to all aspects of human life. We cannot run away from the responsibility of re-thinking, re-shaping, and re-operating the nature of the global coffee industry.

Re-thinking, re-engineering (re-designing), and re-operating the coffee industry, in a fundamental and universal manner, needs to be based on our heritage and existing conditions. It needs to be done on the global stage to bring two strategic benefits. Firstly, the industry needs to resolve the root cause of its main challenges: unfair trading, speculation-opportunism, environmental decline and depression. Secondly, the global coffee industry needs to grasp unprecedented opportunities that are being presented to those who work in the coffee industry.

© Copyright 2019 Prime Creative Media Pty Ltd. All rights reserved.

ABN: 51 127 239 212

X