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Buencafé:  four decades of leadership

From the May 2013 issue.

Marking its 40th year in operation, Buencafé’ is now one of the world’s top premium soluble coffee producers. But according to its Director, Constanza Mejía, there is still much more to be achieved for the brand.

Constanza MejiaOne of the world’s foremost producers of freeze-dried soluble coffee, Buencafé’s story is inextricably entwined with that of the product it produces.

Since it was established as part of the Colombian Coffee Growers Federation (FNC) in Chinchiná 40 years ago, Buencafé’s output has grown more than 600 per cent, from 1800 tonnes of coffee in its first year to 11,500 tonnes today.

Over this time the company’s business has changed significantly. It has gone from a single product manufacturer of Colombian freeze-dried coffee to a producer of a large variety of premium soluble coffee products for the international market.

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