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Ecotourism: A message of sustainability and luxury

From the September 2011 issue.

Coffee farmers are tapping into the financial and environmental benefits of opening up their plantations as tourist destinations.

Forget the hustle and bustle of the big cities or the artificial culture of a gated resort – a new breed of tourist is discovering a luxury paradise that is educational, environmentally-friendly and immersed in a world of coffee.

Ecotourism is emerging as an increasingly popular way for people to travel with a conscience and to reduce their carbon footprint. The coffee industry has caught on, with plantations and sustainable resorts cropping up around the world.

Finca Rosa Blanca Coffee Plantation and Inn is one such boutique hotel above the Central Valley of San Jose in Costa Rica. The resort is working to increase sustainable tourism by preserving its coffee-growing heritage while attracting foreign spending to some of Costa Rica’s more economically fragile regions.

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