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Fairtrade by India, for India

From the April 2014 issue.

Fairtrade International works with Indian farmers to produce home grown brands for local consumption.

After 19 years of certifying Indian farmers’ produce for sale on the international market, Fairtrade is now marketing Indian products directly to Indian consumers.

Launched in Bangalore, the organisation says that it will focus on “promoting Indian-produced Fairtrade products directly to the growing Indian market to further benefit Fairtrade farmers and workers.”

Fairtrade India is part of Fairtrade International’s effort to move beyond the south-north trade model, and Fairtrade marketing organisations have now been established successfully in countries including South Africa and Kenya.

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