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HostMilano and SCA to host interactive specialty coffee space

The Specialty Coffee Association (SCA) and Fiera Milano have announced a joint project to feature the best of the specialty coffee industry at HostMilano 2019.

Taking place in Italy from 18 to 22 October, HostMilano is one of the world’s leading trade fair dedicated to the catering and hospitality industries.

“HostMilano is one of the most important international events in the coffee industry where companies present their latest innovations in a wide range of product categories,” SCA Executive Director Yannis Apostolopoulos says.

“We at the SCA have a long-standing relationship with Fiera Milano and are delighted to work with them on this year’s project to promote the values of specialty coffee.”

The partnership between the SCA and Fiera Milano will focus on HostMilano’s coffee and tea area, where the SCA will design an interactive space for visitors to network and take part in a showcase of innovation in specialty coffee.

The SCA’s space at HostMilano will feature a fully-equipped coffee bar serving specialty coffees throughout the duration of the show and will host talks and panels featuring specialty coffee professionals from Italy and around the world.

Current and prospective SCA members will have access to a comfortable lounge in which to network or relax during the show and will have the chance to explore a hall of products and coffee spaces that have received the SCA's Design Lab award in recent years.

“The coffee sector is experiencing a very exciting moment, with growing attention towards single origins, sustainable farming, coffee-based mixology, new extraction methods, and increasingly technological machines,” Fiera Milano Exhibitions Director Simona Greco says.

“SIC, our historic coffee event at HostMilano, will enable professional visitors to both preview innovation from the manufacturers in the halls and discover the new trends in the many coffee-themed initiatives. The SCA's interactive space at this year's event will add further value to our program, featuring delicious specialty coffees, talks by coffee professionals, and a display of the best design in coffee right now.”

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