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Storm Barista Attitude unveiled at Milan Coffee Festival

The Milan Coffee Festival marked a new beginning for the Storm espresso machine, which was presented with a unique, specially designed exterior.

A number of new developments were revealed on the stand, beginning with the launch of the Fight For The Future project.

The brand says this project encapsulates its ethical conscience and incorporates its missions of equality – Fight For Human Rights, saving the planet – Fight For The Environment, and protecting the future – Fight For The Kids.

The Milan Coffee Festival saw the launch of a collaboration with Sea Shepherd as part of Fight For The Environment. The collaboration aims to increase people’s awareness of the need to care for the environment, in particular for water, the most important ingredient for making great quality coffee.

The range, comprising the Storm Standard and Storm FRC, will be enhanced with the new Storm Profilo, a concept designed for demanding and experimental baristas. With the introduction of a display inspired by the world of DJs and music producers, it offers a return to analogue control, enabling baristas to mix coffee notes to get the best from the organoleptic characteristics of every bean. 

Two brand ambassadors will be part of Team Storm: Arnon Thithiprasert, 2017 World Latte Art Champion, and Michalis Dimitrakopoulos, 2016 World Coffee in Good Spirits Champion and 2019 World Barista Championship runner-up. The two were involved in the design and development of the original machines in the family.

For more information, visit www.stormbaristaattitude.com or follow @stormbaristaattitude on social media.

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