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Storm signs two-year sponsorship deal with SCA Germany

A two-year sponsorship deal has been signed between Storm and Specialty Coffee Association (SCA) Germany for competitions on the German circuit.

The Storm Standard will be present at the Deutsche Cup Tasting Championship, from 9 to 11 February in Bremen, and will be the official coffee machine of the Deutsche Barista and Latte Art Championships, from 28 February to 1 March in Hamburg, and the Deutscher Brewers Cup and Coffee in Good Spirits Championships from 26 to 28 March in Unterhaching.

The Storm Standard was developed in collaboration with former World Latte Art Champion Arnon Thitiprasert and former World Coffee in Good Spirits Champion Michalis Dimitrakopoulos.

Storm says its model will allow contenders will be able to work on a reliable machine capable of bringing the organoleptic characteristics of the coffee to the forefront.

“We are particularly proud that SCA Germany has chosen to rely on Storm technology to guarantee the highest technical standards for these three competitions,” says Federico Gallia, CEO of Storm Barista Attitude.

“Since its launch at Host 2017, Storm has always engaged in promoting the professionalism of baristas and supports these competitions to the full, aiming to spread the culture of specialty coffee and to recognise technical excellence and know-how throughout the world. Moreover, the German market has shown a particular interested in the potential of Storm and we are pleased to be able to promote our brand further through these types of events."

For more information, visit www.stormbaristaattitude.com and the brand’s social media channels @stormbaristaattitude

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