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Seoul Cafe Show recognised at AFECA Awards 2017

From the October 2017 issue.

The event was presented with the AFECA Grand Award due to its capability in networking and hosting exhibitions.

Seoul Cafe Show

The Seoul Cafe Show has been recognised as a leading event in its field, being presented with the Grand Award at the Asian Federation of Exhibition and Convention Associations (AFECA) Awards 2017.

The grand award was presented to Seoul Cafe Show by AFECA for the show’s excellent performance in the Trade of Exhibitions sector.

Seoul Cafe Show started its journey in 2002 and has rapidly grown into one of the most influential exhibitions in the coffee industry.

The Grand Award was in recognition of Seoul Cafe Show’s highly evaluated planning ability, which built various business connections in the coffee industry.

In fact, Seoul Cafe Show hosted numerous exhibitions in several countries such as China, Malaysia, and Vietnam. For the past 16 years, Seoul Cafe Show demonstrated its capability in networking and hosting exhibitions across Asia.
Seoul Cafe Show has been successfully held every year and the Seoul International Café Show 2017 is held at Coex, Seoul from 9-12 November under the slogan “A Cup of the World”.

In addition, various events and academic programs such as the World Barista Championship (WBC), World Coffee Leaders Forum (WCLF) and Seoul Coffee Festival are hosted as well.

“It was such a great honour to receive the Grand Award and we will work even harder to make the Seoul Cafe Show become one of the most influential exhibitions in the world by hosting numerous global events such as the World Barista Championship and Seoul Coffee Festival,” says Danny Shin, who is the CEO of Seoul Cafe Show Organizing Committee, Exporum.

AFECA was established in 2005, and consists of 140 companies from 18 countries including Korea, China, Japan, and Singapore. AFECA holds an award ceremony to encourage the meeting, incentives, convention, exhibition industry every year.
Seoul Cafe Show is hosted in November under the slogan ‘A Cup of the World’.

Some 600 companies from 40 countries are participating for this event and will exhibit their products such as coffee, tea, and dessert.

The WBC will bring together the winners of each national barista championship compete for the world title, and the WBC 2017 will be just the second to be held in Asia.

In addition to the WBC and WCLF, Seoul Cafe Show is hosting ‘Seoul Coffee Festival”’with cafes in Seoul to allow visitors to experience various types of specialty coffee. The event will also run various sub-events such as the Seoul Coffee Tour Bus, Coffee Alley and Coffee Culture Square.

Furthermore, in order to promote a sustainable approach to the coffee industry, Seoul Cafe Show is participating in the eco-project called ‘Thank You, Coffee’ by recycling disposable coffee cups.
Seoul Cafe Show is held from 9-12 November at Coex and several café streets in Seoul. GCR

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