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Volcafe supports profitability at origin

From the April 2018 issue.

Volcafe believes that without profitability at origin, there can be no sustainability in the coffee industry.

Green bean trading company Volcafe is definite about what sustainability means to the company and the coffee industry.

The company, which was founded in 1851 and operates in the world’s main coffee-producing countries and importing markets, believes that without profitability at origin, there can be no sustainability.

“The growth in sustainable coffee, which had been gaining momentum, appears to be faltering as many participants in the industry look to define how to react following consolidation in the roasting industry,” says Volcafe Managing Director Trishul Mandana.  “Despite this setback, committed participants in the supply chain continue to roll up their sleeves and get involved at origin, where the land is tilled and the coffee beans are grown. And yet, despite the fervour with which we all discuss sustainability, profitability remains a dirty word. That has to change.”

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