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The rising price of green beans is shaping the future of the coffee industry

The high price of coffee is regularly making headlines, but how did this come about and how long will it last?
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Tata Coffee’s Managing Director Hameed Huq on India’s industry.

As the world watches the outcomes of Tata Coffee's supply and roasting deal with Starbucks, its Managing Director Hameed Huq talks off-shore expansion, a long-term vision and a sustainable business model not reliant on high prices.
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