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illycaffè and Jacobs Douwe Egberts announce capsule licensing agreement

From the October 2018 issue.

On 8 October, illycaffè and Jacobs Douwe Egberts (JDE) announced a trademark licensing agreement for the production and distribution of illy-branded aluminium capsules.

“We are very pleased and honoured to form this strategic partnership with illy, a global leader in the premium coffee space, to expand its coffee experience into a new segment globally,” says Fabien Simon, Chief Financial Officer of JDE.

“Through this trademark licensing agreement for the production and distribution of illy-branded aluminium capsules, we are committed to deliver the quality consistent with the world referenced illy in-cup experience.”

JDE will produce the new capsule and make them available on the global market in the first half of 2019.

“Making the illy-experience more and more accessible to consumers globally is fundamental for our strategy and it is the reason why we decided to enter such a broad market standard through a licensing agreement,” says Massimiliano Pogliani, CEO of illycaffè.

Illycaffè will be in charge of distribution and in all the other sales channels in Italy to maximise on its omni-channel presence in the region.

JDE recently acquired JOBmeal, a dedicated out of home coffee business headquartered in Stockholm.

“The addition of JOBmeal to our Nordic family will enable us to expand our reach in Sweden and Finland. Together we will be better able to serve the evolving needs of customers at all levels, through a truly Nordic footprint,” says George Schoof, General Manager JDE Professional Nordics.

JDE is a subsidiary of Jab Holding, who also owns Keurig Dr Pepper, Peet’s Coffee, Caribou Coffee, Krispy Kreme and Espresso House.

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