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Industry gets set for International Coffee Week in Brazil

From the July 2018 issue.

There's just four months to go until Brazil hosts International Coffee Week (ICW) from 7 to 9 November, 2018.

ICW is a gathering of coffee growers, roasters, tasters, exporters, buyers, suppliers, entrepreneurs, baristas, coffee shop owners and enthusiasts.

The event will take place in Belo Horizonte, the capital of the largest coffee producing state in Brazil.

ICW will present several activities for thousands of professionals in the world interested in the areas of market and consumption, knowledge and innovation, business and entrepreneurship.

This includes the Global Coffee Sustainability Conference, thanks to the Global Coffee Platform. This event will give guests a clear agenda to guide their sustainability investments and activities, concrete opportunities to develop or join local action initiatives, insight into the trends and best practices of coffee sustainability and investments, and dedicated meeting time to strengthen existing or establish new business partners.

Coffee of the Year Brasil will also be awarded. The competition is one of the major promotional activities in Minas Gerais and the Brazilian coffee industry. It focuses on developing the Brazilian market and publicising the quality of national coffee to the domestic market, and to the purchasing countries.

Coffee samples are sent by national producers throughout Brazil and then tasted by national and international classifiers. Afterwards, the best 10 samples are tasted and voted by the ICW attendees and compete for the Coffee of the Year award.

For the first time, the ICW will host four international championships with competitors of over 40 nationalities and thousands of visitors. The World Latte Art Championship, the World Coffee in Good Spirits Championship, the World Brewers Cup and the World Cup Tasters Championship will be part of the official program in the ICW, taking place in Belo Horizonte, Brazil.

For more information, visit semanainternacionaldocafe.com.br/en/

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