GCR linkedin Logo

Nestlé and Starbucks unite

From the May 2018 issue.

Nestlé announced an agreement on 7 May granting the company perpetual rights to market Starbucks consumer and foodservice products globally, outside of the company’s coffee shops.

The transaction provides Nestlé with a platform for continued growth in North America with leadership positions in the premium roast and ground and portioned coffee businesses.

It also allows Nestlé to capture new growth opportunities in the rest of the world with Starbucks products.

"This global coffee alliance will bring the Starbucks experience to the homes of millions more around the world through the reach and reputation of Nestlé,” said Kevin Johnson, President and CEO of Starbucks. "This historic deal is part of our ongoing efforts to focus and evolve our business to meet the changing consumer needs, and we are proud to work alongside a company that is committed to our shared values.”

Nestlé CEO Mark Schneider said the transaction was a significant step for the company's coffee business, Nestlé’s largest high-growth category.

"With Starbucks, Nescafé and Nespresso we bring together three iconic brands in the world of coffee. We are delighted to have Starbucks as our partner. Both companies have true passion for outstanding coffee and are proud to be recognized as global leaders for their responsible and sustainable coffee sourcing,” Scneider said.

As part of this transaction, Starbucks will receive an up-front cash payment of US$7.15 billion for a business which generates annual sales of US$2 billion. The transaction does not include the transfer of any fixed assets. Nestlé expects this business to contribute positively to its earnings per share and organic growth targets as from 2019. Nestlé’s ongoing share-buyback program will remain unchanged.

Approximately 500 Starbucks employees will join the Nestlé family to drive performance of the existing business and global expansion. Operations will continue to be located in Seattle.

The agreement is subject to customary regulatory approval and is expected to close by the end of 2018. The agreement excludes Ready-to-Drink products and all sales of any products within Starbucks coffee shops.

  • GCR Newsletter

    Sign up now to Global Coffee Report's newsletter and keep up to date with everything coffee.

© Copyright 2018 Prime Creative Media Pty Ltd. All rights reserved.

ABN: 51 127 239 212

X