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Tim Hortons to launch in Thailand

From the June 2019 issue.

Tim Hortons has entered into an exclusive master franchise and development agreement to develop the Tim Hortons brand in Thailand with WeEat Company, part of the Wattanavekin family group.

"We are very excited to grow the Tim Hortons brand in Thailand as part of our broader global growth strategy," Tim Hortons President Alex Macedo says.

"Thailand has a thriving coffee market and our partner has a deep understanding of the Thai market, which we believe will position us well for success in the country."

Read more:
• Tim Hortons opens in China
• Starbucks announces Asian licensing agreement
• Thailand’s transitioning times

Tim Hortons says in Thailand, it can replicate its recent successes in other international markets by featuring a strong core hot and cold beverage platform, a localised food menu, and prominent Canadian branding in the restaurant design to celebrate the brand's heritage.

"We are proud to partner with Tim Hortons to launch and develop this great brand in Thailand. We look forward to opening the doors of our first Tim Hortons restaurant and sharing Canada's favorite coffee with our guests," WeEat Company Nick Wattanavekin says.

Tim Hortons also opened its first venue in China earlier in 2019. The company intends to roll out 1500 stores across the country over the next 10 years. Tim Hortons has more than 4800 system wide restaurants located in Canada, the United States, and around the world.

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