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Nuova Simonelli’s new Research Hub

From the September 2016 issue.

Italian espresso machine manufacturer Nuova Simonelli is teaming up with one of the world’s oldest universities to create an institution dedicated to improving coffee knowledge.

Coffee in a test tube

In an era when the cultural exchange between Europe and the US seems at times to be flowing all one way, the explosion in popularity of Italian espresso culture in the US and throughout the rest of the world marks a significant reversal of that trend.

Over the past 50 years, Italian espresso culture has become one of the southern European nation’s signature exports, holding a place next to food, fashion and art as emblematic of Italian culture more generally.

This spread of Italian espresso culture throughout the world has not just strengthened the coffee industry overall, but has also fostered the growth and development of a thriving coffee-related sector in Italy, particularly in manufacturing the machinery and equipment needed to make great espresso.

One of the key beneficiaries of the growth of this culture has been Italian espresso machine manufacturer, Nuova Simonelli. With more than 80 years’ experience making espresso and cappuccino machines, Nuova Simonelli is a global leader in its field, holding a 10 per cent share of the espresso machine market globally.

But Nuova Simonelli has not just been a passive beneficiary of the growth of espresso culture around the world, it has been an active proponent of it.

In recent years, this contribution to the promotion of espresso culture has been exemplified by Nuova Simonelli’s longstanding position as a major sponsor of the World Barista Championships.

But while that may be the most high profile expression of Nuova Simonelli’s commitment to the growth of espresso culture, it is just the tip of the iceberg.

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