WCR’s award-winning breeding trial
A far-reaching coffee trial by World Coffee Research has been recognised by the SCAA Sustainability Council.
The global coffee industry’s peak research body, World Coffee Research (WCR) has been awarded for its groundbreaking work evaluating the performance of coffee varieties grown in different environments around the world.
The Specialty Coffee Association of America’s Sustainability Award celebrates innovative projects to expand and promote sustainability within the coffee world.
In 2016, the award was given to WCR for its International Multilocation Variety Trial .
The trial is a first-of-its kind undertaking to facilitate the global exchange of the world’s highest quality coffee varieties and evaluate their performance, WCR’s Director of Communications, Hanna Neuschwander, tells Global Coffee Report.
“Coffee farmers typically have few choices about which coffee varieties are available for them to plant,” Neuschwander says. “Their choices are often limited by forces beyond their control – low levels of national investment in coffee research, the lack of a professional coffee seed sector, and a tradition among countries of not sharing genetic material.”