Bellwether Coffee, the creator of one of the world’s most sustainable commercial coffee roasters, has appointed Michelle Stacy to its Executive Board. Bringing more than 30 years of executive experience to Bellwether, Stacy will provide guidance on strategy, marketing and sales, and digital and vertical expansion to support the next phase of Bellwether’s growth.
Bellwether Coffee says Stacy’s consistent ability to run and scale businesses makes her a vital addition to the executive board as it plans to open new sales channels in 2021. She has held a series of executive positions, most notably as the President of Keurig where she grew the company into a US$2 billion brand, making it the number one coffee maker in the United States for 32 consecutive months. Keurig propelled Keurig Green Mountain from annual revenues of US$493 million to US$4.3 billion from 2008 to 2013. She also served as VP/GM at Procter & Gamble and Gillette for 23 years leading global strategy, marketing and sales for several Brands including Gillette Shaving, Oral-B, and Crest. She currently sits on the Board of iRobot (Roomba) and has served on the boards of Coravin, LCP Edge Holdco (HydraFacial), Young Innovations, and Tervis. She also advises Zesty Paws, Jolylux, Eargo, and has served as an advisor at the Harvard Innovation Labs.
“Michelle’s breadth of knowledge of the coffee industry paired with her impressive track record of building and scaling disruptive brands will be instrumental in continuing to drive our rapid growth,” says Nathan Gilliland, CEO of Bellwether. “Her insights and experiences drawn from being President at Keurig and serving on the Executive Board at iRobot will allow us to rapidly enhance our hardware and software solutions.”
In her new role, Stacy will work alongside the team to drive top line growth through new product innovation, sales and marketing excellence, and expansion into international markets. Michelle will also support advanced technology and scaled manufacturing decisions for Bellwether.
“Bellwether’s mission to transform the coffee industry across the entire coffee supply chain has always resonated with me,” says Michelle Stacy. “The company’s forward-thinking approach could not be more of a fit with my personal passion for creating products for a more sustainable future.”
Bellwether has experienced unprecedented growth over the last year, including increasing revenue over 100 per cent and more than doubling its customer base. The company plans to expand outside of North America, specifically to Southeast Asia, while also bolstering its grocery footprint in the United States.