Spending with their hearts

The argument for a sustainable supply chain has taken different forms over the years. Initially, the need to protect natural resources fell in the corporate social responsibility Read more

Fairtrade by India, for India

After 19 years of certifying Indian farmers’ produce for sale on the international market, Fairtrade is now marketing Indian products directly to Indian consumers. Launched in Bangalore, Read more

An app-etite for profits

As global internet usage rates shift towards access by smartphones and tablets, marketers are finding unique ways to get their brands into consumers’ pockets. They’d be silly Read more

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