De’Longhi has launched its first international campaign directed by Oscar-winning Director Damien Chazelle and featuring new global brand ambassador, Brad Pitt.
The domestic coffee machine and appliance manufacturer says the acclaimed actor’s passion for coffee combined with a love for architecture, design and art, positions him as the perfect ambassador and somebody who truly mirrors the De’Longhi brand itself.
Pitt, who describes himself as a “serious, professional, committed coffee drinker”, features in De’Longhi’s campaign launch video, giving viewers a glimpse into the classic ‘day-in-the-life of Brad Pitt’. From purchasing coffee beans in the morning to riding around Los Angeles on his motorcycle and stopping to get gas, these scenes represent a moment “we all look forward to”: getting home and finally relaxing with a delicious coffee.
“To me, coffee is not just a drink. It creates connections, it allows you to carve a moment for yourself; to pause and enjoy the moment. I find this ability to stop, appreciate the moment and life in general – to be typically European and to me – truly inspiring,” Pitt says.
Alongside the actor and the director, the film boasts the talents of two other Oscar winners, cinematographer Linus Sandgren and composer Justin Hurwitz, both part of La La Land “dream team”. Hurwitz, who has created an original soundtrack for the commercial, says: “When I saw what Damien did with the film grain and Brad looking about as cool as I’ve ever seen him, I was excited to come up with a tune and a vibe to match.”
Rounding out the team is acclaimed Australian photographer Lachlan Bailey.
De’Longhi says the film is memorable for its cinematic quality and scope, coupled with a real sense of ‘authenticity’ – an essential element of the De’Longhi message, as a family company whose success and evolution is based on solid entrepreneurial values.
Choosing Brad Pitt for this international campaign means more than working with a globally recognised icon – Pitt is an acclaimed actor and producer, an engaged advocate on environmental issues, a collector of art, passionate about architecture and design.
Brad goes onto say, “De’Longhi’s attention to detail makes me appreciate the brand even more. That sort of thoughtfulness is a distinctive value of Italian design – how you design something for the people who are going to experience it: certain details that might not be immediately obvious, but in the end have a profound effect on you and your life,” Pitt says.
For more information, visit www.delonghigroup.com
