Franke Coffee Systems has strengthened its presence in Asia with its own company in China to further growth in the rising key market.
Franke says registering its own company in China with respective Franke employees will strengthen its activities in the market and ensure improved, targeted support for the needs of its local customers.
“By growing our team in China, we aim to continue on our path to growth, while strengthening our sales and service activities,” says Marco Zancolò, CEO of Franke Coffee Systems.
“Asia is a very important region for us and we are pleased that we can now build on our previous successes with this new set-up in China.”
The fully automatic coffee machine manufacturer says the new organisation sees customers and partners benefit from short communication channels and customer-centric, market-driven solutions.
“The mission of our Franke Coffee Systems China team is to better assist our partners in serving the Chinese market, by providing the most suitable and comprehensive ‘local for local’ solution,” says Yong Han, Managing Director of Franke Coffee Systems China.
For more information, visit coffee.franke.com