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Privacy Notice

Prime Creative Media Pty Ltd, CAN ABN 51 127 239 212 (hereinafter referred to as "Prime Creative Media”, “We”, “Us”, “Our”) recognizes that your privacy is very important to you. This Privacy Notice, together with the Cookies Policy, and Terms and Conditions sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us

Your personal information

This Privacy Notice applies to personal information we handle about subscribers to our publications (subscribers) visitors to our websites and digital publications, recipients of our other electronic communications, users of other services we may provide. It provides information about the personal information that we collect, and the ways in which we use that personal information.

Collection of personal and other information

Prime Creative Media collects both personal information and anonymous information.

We collect personal information about you when you provide us with your personal information directly yourself or through a third party where you have provided such third party with your consent for such use of your personal information.

The personal information we collect may include your name, contact details (email address and phone number), information relating to your dealings with us, and interests and preferences in relation to our services and events. As a subscriber to our products, visitor to our websites and digital publications or recipient of our other electronic communications, or as an advertiser or other contact, you may submit personal details about yourself, including by email or online form. This personal information may be stored in our database.

From time to time, Prime Creative Media may invite you to participate in surveys or offer additional products or services related to those that you may already access. Your participation in any surveys will be anonymous to us and your answers will not be linked to you in any way, except where you consent to provide relevant contact information for purposes specifically stated within the survey, such as the offer of a prize or free product/service trial. If you express interest in any offer presented to you by Prime Creative Media and its associated entities, relevant contact information will be used solely for the purpose of fulfilling the offer. Subsequent use of any personal information will be subject to the terms and conditions associated with the specific provision of that product/service.

Your web browser automatically provides us with the type of browser you are using, when you visited our online or digital publications, your top level domain name (for example .com, .gov, .au, .uk etc), the address of the website that directed you here, your server's IP address and which pages you viewed. We only use this information for statistical and internal purposes including improving the functionality of our website and digital editions.

If we are not provided with the personal information that we request, we may not be able to fully provide our services to you.

The legal grounds on which we rely to use your personal information

Performance of our contract with you
When you purchase goods or services from us, a contract between you and us will have been entered into. In order for us to fulfil our obligations under such contract, we will need to collect and process your personal information, including payment information.

Our legitimate interests as a data controller
We rely on our legitimate interests as a data controller to process the personal information that you provide to us on feedback forms or through any contest or promotional feature that we may run, and to process personal information that we collect from you when you use our website. It is in our legitimate interests as a business to process the above information in order administer our website, to ensure that content from our website is presented to you effectively and securely, and to run contests and other promotional features.

Where we have obtained your consent
We may provide you with certain marketing information about services or products where you have provided your explicit consent for us to do so.

The purposes for which we collect, hold, use and disclose personal information

Unless required by law, Prime Creative Media will not use or disclose any of your personal information except in accordance with this notice. To the extent that Prime Creative Media obtains your personal information, it may use and disclose it in order to:

  •  respond to your queries;
  •  maintain our relationship with you;
  •  administer our website;
  •  personalise websites or publications for you;
  •  enable your access to and use of publications and website services;
  •  send you publications or other products that you purchase or request;
  •  supply to you services that you purchase;
  •  send you statements and invoices;
  •  collect payments from you;
  •  conduct research for our own internal marketing purposes within Prime Creative Media in order to improve our services via better understanding of interests and preferences of our subscribers;
  •  send you marketing communications, which may include communications in relation to other companies or divisions of Prime Creative Media, or products or services offered by those companies or divisions; and
  •  partner with third party organisations in order to present to you products or services we believe may be of interest or benefit to you.

All our communications will contain suitable links to enable you to opt out of further communications, or you can email Prime Creative Media at subscriptions@primecreative.com.au.

Where Prime Creative Media discloses your personal information to its partner organisations for these purposes, Prime Creative Media will require that the organisation in question agrees that it will use your personal information in accordance with the terms of this Privacy Notice.
We do not share your personal data with other people or organisations that are not directly linked to us except under the following circumstances:

  • We may share your data with other organisations that provide services on our behalf such as dealing with online payments and other forms of payment processing, ie credit card transactions and preventing fraud. All our website financial transactions are handled through our payment services providers Windcave (formerly Payment Express) and WooCommerce. You should only provide your personal information to payment services providers after reviewing their privacy policies (available at https://woocommerce.com and https://sec.windcave.com). We will share information with payment services providers only to the extent necessary for the purposes of processing payments you make via our website.
  • We may also share your data with our advertising partners who may only use your data to advertise our services to you and for any other purposes.
  • We may reveal your personal data to any law enforcement agency, court, regulator, government authority or other organisation if we are required to do so to meet a legal or regulatory obligation, or otherwise to protect our rights or the rights of anyone else.
  • We may reveal your personal data to any other organisation that buys, or to which we transfer all, or substantially all, of our assets and business. If this sale or transfer takes place, we will use reasonable efforts to try to make sure that the organisation we transfer your personal data to uses it in line with our Privacy Notice.

Any organisations which access your data in the course of providing services on our behalf will be governed by strict contractual restrictions to make sure that they protect your data and keep to all data privacy laws that apply.

Anonymous information

We may use anonymous information collected from you for internal purposes including improving our products and services.

Some anonymous demographic information, including but not restricted to, age, location, gender, occupation and total net worth and assets may be provided to advertisers for the sole purpose of their designing advertisements for the website. All information disclosed in these circumstances will be de-identified and stripped of personal information. Your personal information will not be disclosed.

Children’s personal information

We do not aim any of our products or services directly at children under the age of 13 and we do not knowingly collect personal data about children under 13. Some of our services may have a higher age restriction and this will be shown at the point of registration.

You can only register to use our site if you are over the age of majority in the country in which you reside in. That means that we do not knowingly collect any information about (or market to) children, minors or anyone under the age of majority unless their parent or legal guardian has consented.

If we become aware that a child, minor or anyone under the age of majority has registered with us and provided us with personal information without parental or guardian consent, we will take steps to terminate that person’s account and delete their profile information from our site. If we do delete an account because you violated our age restriction rules, we may retain your email and IP address to ensure that you do not try to get around our rules by creating a new account.

Storage, retention and security of your details

We have implemented appropriate technical and organisational controls to protect your personal data against unauthorised processing and against accidental loss, damage or destruction. Unfortunately, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet. Prime Creative Media encourages you to play an important role in keeping your personal information secure, by maintaining the confidentiality of any passwords and account details used on websites. It is your sole responsibility to maintain such confidentiality and Prime Creative Media will not be liable for any damage, loss or expense suffered due to such disclosure.

We make no undertaking or warranty about how or where your data may be stored by third parties with whom you may choose to engage via our site and to whom you may supply personal data, or request that we supply personal data.

Where we collect and store personal data it will be held on servers located in the United Sates, Australia and Japan.

We keep your personal data for only as long as we need to. How long we need your personal data depends on what we are using it for, as set out in this privacy notice. For example, we may need to use it to answer your queries about a product or service and as a result may keep personal data while you are still using our product or services. We may also need to keep your personal data for accounting purposes, for example, where you have bought a subscription. If we no longer need your data, we will delete it or make it anonymous by removing all details that identify you. If we have asked for your permission to process your personal data and we have no other lawful grounds to continue with that processing, and you withdraw your permission, we will delete your personal data. However, when you unsubscribe from marketing communications, we will keep your email address to ensure that we do not send you any marketing in future.


When you visit our websites we may collect personal data from you automatically using cookies or similar technology. A cookie is a small file that can be placed on your device that allows us to recognise and remember you. Prime Creative Media's websites use cookies to manage user access, subscriptions and for marketing purposes. For more information about cookies and how we use them, please read our Cookies Notice https://gcrmag.com/gcr/cookies-notice/


Advertising on our websites that is based on cookies and similar technology. This allows us to deliver more relevant advertising to people who visit our websites. It works by showing you adverts that are based on your browsing patterns and the way you have interacted with our sites and apps. It then shows you adverts which we believe may interest you. We do not collect or use information such as your name, email address, postal address or phone number for personalised online advertising.

We may also share online data collected through cookies and similar technology with our advertising partners. This means that when you are on another website, you may be shown advertising based on your browsing patterns our website. We may also show you advertising on our website based on your browsing patterns on other sites that we have obtained from our advertising partners.

We may provide you with certain marketing information via email about services or products where you have provided your explicit consent for us to do so. Please note that we will use your personal information in order to provide certain marketing information for the same or similar services you have previously used.
We occasionally use social media to promote offers, competitions and giveaways. In some cases, we may need to collect personal information from you such as, but not limited to, your name, email and address. We will state why we need this information and not use it for any other purpose.

You can opt out at any time by using the unsubscribe function on each of our communications or by emailing subscriptions@primecreative.com.au.

Other websites

Prime Creative Media's websites may contain links to third-party websites. Such other websites do not follow our privacy policies, and may place their own cookies on your computer. This practice is standard on the Internet. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.

Your rights with regard to the personal data that we hold about you

You can contact us with regard to the following rights in relation to your personal information:

  • If you would like to have a copy of the personal information we hold about you or if you think that we hold incorrect personal information about you, please email subscriptions@primecreative.com.au. We will deal with requests for copies of your personal information or for correction of your personal information within one month. If your request is complicated or if you have made a large number of requests, it may take us longer. We will let you know if we need longer than one month to respond. You will not have to pay a fee to obtain a copy of your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.
  • Where you have provided us with consent to use your personal data, you can withdraw this at any time.
  • Where applicable, you may also have a right to receive a machine-readable copy of your personal data.
  • You also have the right to ask us to delete your personal information or restrict how it is used. There may be exceptions to the right to erasure for specific legal reasons which, if applicable, we will set out for you in response to your request. Where applicable, you have the right to object to processing of your personal information for certain purposes.
  • If you want to make any of the above requests, please contact subscriptions@primecreative.com.au.

Please note that the above rights are not absolute and certain exemptions apply.

We may need to request specific information from you to help us confirm your identity.

Contact Us

Prime Creative Media has an internal complaints process to deal with queries or concerns regarding our handling or disclosure of your personal information.
If you have any questions about this Privacy Notice or how we use your personal information, please contact us at: subscriptions@primecreative.com.au  and will be responded to within 30 days.

How to complain

You have the right to lodge a complaint with a relevant Data Protection Authority in your country. We would, however, appreciate the chance to deal with your concerns before you approach the relevant Data Protection Authority so please do get in touch using the details in our “Contact Us” section above.

Changes in this Privacy Notice

We reserve the right to modify or amend this Privacy Notice at any time and for any reason.  Any changes we may make to this Privacy Notice in the future will be posted on this page and, where appropriate, may be notified to you via e-mail.

© Copyright 2020 Prime Creative Media Pty Ltd. All rights reserved.

ABN: 51 127 239 212