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illycaffè appoints new President of North America

Jack Edwards has joined international coffee roaster and B Corp illycaffè as its President of North America, effective 19 April.

Edwards is a seasoned executive who spent nearly two decades with Diageo, a leader in beverage alcohol with a collection of brands across spirits and beer. Most recently, he served as Senior Vice President of Sales and National Accounts for The Diageo Beer Company USA, one of three divisions of Diageo’s US$6 billion North American business, where he led a team of 115 people and a distributor network responsible for Guinness, Smirnoff Ice, and other major and emerging brands.

“Jack’s broad and deep skillset, commitment to excellence, comprehensive understanding of consumers, knowledge of the premium beverage industry, and record of leading strategic growth are ideally suited to our North American business, which is poised for expansion among coffee lovers across all channels,” says Massimiliano Pogliani, CEO of Trieste, Italy-based illycaffè. “His extensive experience, combined with his sharp leadership acumen, are aligned to successfully realise illy’s long-term plans.”

Edwards’ career at Diageo started in Chicago in finance, before moving into cross-functional positions spanning portfolio planning, marketing, and sales. He transferred to the company’s Norwalk, Connecticut, headquarters in 2005, where he managed regional sales teams and earned additional responsibilities. During this time, Edwards helped launch several successful  innovations and drove significant growth on brands, including Bulleit Bourbon and Ciroc Vodka.

Edwards holds an MBA degree in Business Administration from the Kellogg Business School at Northwestern University. Prior to joining Diageo, he was an auditor at KPMG.

Illycaffè announced in February 2021 it had closed a strategic investment by Rhône Capital, an important step in leading the company into its next phase of international growth, particularly in the United States. Earlier in April, illycaffè became the first Italian coffee company to obtain B Corp status, underscoring the company’s commitment to generating a positive impact on society and the planet, and affirming its business model which is based in creating sustainable value for the long term.

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