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Starbucks reserved for Milan

From the November 2018 issue.

The opening of Starbucks’ Milan Roastery is a full-circle moment for the former Chairman Howard Schultz who dared to dream 35 years ago.

On 6 September, Starbucks visionary and Chairman Emeritus Howard Schultz watched his Italian dream come alive.

He graced the large staircase of the historic former post office in Palazzo delle Poste on the fashionable Piazza Cordusio in Milan, Italy, and gazed over the hundreds of dignitaries and supporters as he welcomed them to the Starbucks Reserve Roastery Milan, the first Starbucks in Italy, and the third Starbucks Reserve Roastery in the world after Seattle and Shanghai.

“I came here as a young man in 1983. I was walking the streets of Milano and fell in love with the people and the city,” Schultz announced in his opening address. “Italian coffee bars just captured my imagination: the sense of community, the passion for coffee, and human connection. I raced back to America with not much money, no resources, a great wife named Sheri who wanted to support me and my youthful, entrepreneurial dream, an American dream.”

Schultz, then 30, had joined Starbucks the year before, when the company had just four stores and only sold whole-bean coffee to brew at home. He returned to Seattle with a vision of bringing the Italian coffee culture to the United States.

After leaving Starbucks for a short time to start his own II Giornale coffeehouses, Schultz purchased six Starbucks stores and roasting facilities in 1987 with the help of local investors and the goal of someday having 100 stores across the country.

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