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The dangers of going dark: Why a strong marketing presence now is key to increasing market share

From the May 2020 issue.

Prime Creative Media continues its Engine Room series, complimentary resources to companies to help navigate the COVID-19 crisis.

John Murphy, CEO Prime Creative Media, offers this guide on the dangers of ‘going dark’ in times of crisis, and how to drive a strategy to maintain or even increase market share as the economy recovers.

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