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SCA Sensory Summit expands its reach in 2021

sensory summit

The second digital edition of the Specialty Coffee Association’s (SCA) Sensory Summit, an event dedicated to sensory science and research for sensory professionals, has opened registration for the event and shipped kit to attendees in Europe and Africa.

Sensory Summit recently completed its first digital edition, with a United States-based hybrid digital and physical event from 12 to 13 November 2020.  The next edition will take place 18 to 19 February 2021, bringing sensory skills training to life via the Sensory Kit and increasing accessibility for the event.

The SCA says shipping is a complicated and changing situation due to COVID-19, so it is taking a multiple-zone approach, guaranteeing shipping to attendee from included countries who register in 2020.

When 2021 begins, the SCA will examine the most up-to-date logistics information and then implement a phased cut off of registration for attendees in different countries based on shipping zone, with shipping zone determined by the most current parcel delays.

Sensory Summit, presented in partnership with the Coffee Roasters Guild, has fast become one of the SCA’s most popular events, driven by the exploding interest in academic sensory science research and professional sensory training.

Building on the success of this year’s virtual Re:co Symposium, this cycle of Sensory Summit features hands-on experiences shipped to all participants’ doors in a curated Sensory Kit, featuring coffees, equipment, and sensory references.

Speakers will present on a broad spectrum of topics, ranging from an economic analysis of the relationship between sensory attributes and coffee auction price to the neurological effects of tasting coffee.

Registration is limited and will close on 1 February for the Europe-based event.

For registration details and more information, visit sensorysummiteu.coffee

Image: Patrick Switzer for the Specialty Coffee Association

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