Simonelli USA has announced Marcus Boni as its new Vice President – Brand Development & Engagement.
“The Simonelli Group is a leading global company that is synonymous with creating innovative coffee solutions, uniquely built for its customers regardless of their size, structure, or industry sector. As a long-time volunteer for the Specialty Coffee Association, I have had the sincere opportunity to engage with the Simonelli USA and global teams through their industry involvement with world coffee competitions,” Boni says.
“Now as a member of the US leadership team, I look forward to working alongside this esteemed group of coffee professionals to expand the Victoria Arduino and Nuova Simonelli brand presence and customer experience throughout North America.”
Despite the moment of intense uncertainty surrounding the global markets, Simonelli Group says it continues to believe and invest in the growth and worldwide strengthening of Nuova Simonelli and Victoria Arduino brands.
A significant part of this process involves consolidating the marketing, commercial, technical, and customer service structure of both the global and the individual markets covered by the company’s branch offices.
With Boni’s appointment, Simonelli aims to enhance the company’s marketing and commercial expertise in the North American market, while remaining in line with the country’s previously set goals.
Boni has significant experience in the marketing sector and in both the American and the international coffee community. Simonelli says he will help improve the well-established business-oriented Team of Simonelli USA.
“We very much welcome Marcus to the Simonelli Group. We wish him the best with his work, confident that he will be capable of highlighting his professional skills for the team, and by team of Simonelli USA,” Marco Feliziani, Simonelli Group Vice President, says.
“We say a big thanks to Roberto Bresciani, (Simonelli North America CEO) and his team for the great job they are doing in the US Market and we trust in a bright future for Simonelli North America.”