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WMF develops customised solutions for McDonald’s

WMF mcdonald's

For more than 25 years, visitors to McDonald’s restaurants in Germany have been enjoying the coffee prepared with fully automatic machines from WMF Professional Coffee Machines.

The long-term partnership between the two market leaders is based on close collaboration. WMF says the fundamental task of its experienced Key Account Management team is to understand every detail of what the McDonald’s organisation and its franchisees in Germany want and need, then deliver end-to-end solution concepts that meet these requirements.

WMF coffee machines have become a standard feature of many McDonald’s locations, serving millions of guests with premium quality coffee specialities every year. The market launch of automated portafilter machine WMF Espresso in 2015 marked a crucial shared milestone in the partnership between the two companies. This heralded a new era of cooperation as part of the transformation of many McDonald’s locations into a “restaurant of the future” model, and an upgrading of the coffee concept under the motto “barista-made coffee”.

To date, more than 700 WMF espresso machines have been installed in McDonald’s restaurants across Germany, with several thousand appliances in use in other countries worldwide.

Premium coffee concepts have been a familiar feature of the global fast food and food service industry for many years. WMF says powerful and reliable appliances that are able to deliver consistently high coffee quality are crucial to their success.

In the early 1990s, McDonald’s was one of the first companies in Germany to pick up on this trend, which is why it chose machines from WMF. Right from the start, WMF says its national and international Key Account Management played a decisive role in this relationship, being there at every stage of the collaborative process – from the initial definition of requirements and needs to roll-out and beyond.

By the end of 2019, McDonald’s had converted the majority of its German locations to its “restaurant of the future” concept. WMF had been directly involved in this major project since the start of 2015. Adaptations were made to the WMF Espresso automated portafilter machine as early as the development stage to meet the specific requirements of the modern McDonald’s restaurants and the McCafés they housed.

Being able to prepare coffee specialities to barista standard and with the flair associated with a classic café, without having to spend a lot of time and money on staff training, was something which particularly impressed McDonald’s.

On the basis of its positive experiences of working with WMF in Germany, McDonald’s was quick to expand the collaboration to other countries. The WMF Espresso has enjoyed success in locations from the United Kingdom, France, Spain, and the Netherlands, via Poland and Eastern Europe, and beyond to Taiwan, Indonesia, and South Africa. The machine’s most recent highlight is its installation in all McCafé subsidiaries across Taiwan.

As a result of this extensive and long-term cooperation between the two companies, McDonald’s gets involved whenever WMF is considering adding new features to its WMF Espresso machines or refining their existing scope. WMF says specific pilot projects and the increasing relevance of digital platforms like WMF CoffeeConnect already suggest the direction in which the partnership might develop in the years to come.

For more information, visit www.wmf-coffeemachines.com

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